Why companies slapping on a rainbow for PRIDE doesn’t mean they are true corporate allies
Find out if the LGBTQ+ community still has corporate allies here. Then, kick off your journey to financial independence by eliminating credit card debt with this free 7-Step Credit Card Debt Slasher.
How can corporations authentically connect with us and be our allies
This past Pride has shown a distinction between the companies and brands that had the courage to show solidarity with the LGBTQ+ community and those that simply didn’t.
Joel Dantas-Shoemaker is Vice President of Sales for Q.Digital and Owner of Queerty, LGBTQ Nation, GayCities, and INTO. With over 12 years of experience in LGBTQ+ media and marketing, Joel has worked with some of today’s biggest brands to help them authentically connect with the queer community.
On this episode of Queer Money®, Joel joins us to discuss the concerted effort to drive a wedge between the LGBTQ+ community and our allies in the corporate space during Pride this year. Joel explains what companies can do to navigate the backlash against brands that support the queer community and offers advice for corporations on authentically connecting with us.
Listen in to understand how brands might approach Pride marketing differently in the future and learn how to discern which companies are rainbow-washing and which ones support the LGBTQ+ community year-round!
Listen to get insight on corporate allies
Topics covered on corporate allies
- The concerted effort to drive a wedge between the LGBTQ+ community and our allies in the corporate space during Pride this year
- What’s behind the increase in anti-LGBTQ+ rhetoric and backlash against brands that support the queer community
- The impact of social platforms eliminating the ability for advertisers to target an LGBTQ+ audience
- How some companies are using their LGBTQ+ marketing dollars to support the community in other ways
- What corporations can do to support the queer community in rural areas
- How Joel advises brands to show support for the LGBTQ+ community and connect with us in an authentic way
- How to discern which companies are rainbow washing and which ones support the LGBTQ+ community year-round
- How brands might approach Pride marketing differently in the future, having experienced a tumultuous season this year
- What other brands can learn from Bud Light’s poor response to backlash from the right
Connect with Joel
- Q.Digital
- Queerty.com
- LGBTQ Nation.com
- GayCities.com
- INTOmore.com
Resources on corporate allies
- Sara Kate Ellis’ Interview in Fortune.com
- ‘Major Brands Silent About Pride Month After Backlash’ on Newsweek.com
- Corporations Stand Up with GLAAD in Support of LGBTQ Equality on GLAAD.org
- GLAAD.org Social Media Safety Index
- AP Report on Corporate Pride Ad Spend on APNews.com
- HRC.org Corporate Equality Index
- OpenSecrets.org
- ‘Big Companies from PepsiCo to General Motors Are Still Back Pride Events Even After Target and Bud Light Face Anti-LGBTQ+ Backlash’ on Fortune.com
- CreditWise
Connect with David and John
- Debt Free Guys on Facebook
- Debt Free Guys on Twitter
- Debt Free Guys on Youtube
- Queer Money Facebook Group
- Queer Money on Instagram
- Subscribe on Apple Podcasts
- Email [email protected]
Watch this week’s episode on corporate allies
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We’re David and John Auten-Schneider, the Debt Free Guys (www.debtfreeguys.com) and hosts of the Queer Money® podcast. We help queer people (and allies) live fabulously not fabulously broke by helping them 1) pay off credit card debt, 2) become part- or full-time entrepreneurs and 3) save and invest for retirement.