Why Business Is Harder for LGBTQ Entrepreneurs

What makes business harder for LGBTQ entrepreneurs

Why is business harder for LGBTQ entrepreneurs? What makes it harder? Find out on this episode. Then download your FREE Queer Money Kickstarter, a 9-step Guide to Kickstart Your Journey to Financial Independence.

How is business harder for LGBTQ entrepreneurs

On this episode of Queer Money®, hosts David and John discuss the myriad challenges faced by LGBTQ+ businesses on social media with guest Matt Skallerud, founder and CEO of Pink Media. The dialogue encompasses the abrupt suspension of key LGBTQ+ accounts on X (formerly Twitter) and broader financial struggles linked to restrictive social media policies. The episode highlights the systemic biases in social media algorithms, changes under Elon Musk’s Twitter leadership, and the necessity for adaptive marketing strategies. The hosts also share personal anecdotes of unjust ad rejections and the endpoint of the evolving digital advertising landscape for LGBTQ+ entities. With an optimistic look toward future elections, they emphasize the continued fight for visibility and fair treatment online. Resources and insights for better engagement on platforms like LinkedIn and Twitter are shared, along with the importance of sustaining an email list. Matt Skallerud provides closing advice on connecting with Pink Media.

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Topics covered on why business is harder for LGBTQ entrepreneurs

Introduction: The Challenges for Queer Businesses
Guest Introduction: Matt Skallerud and Pink Media
The Power of Social Media for LGBTQ Businesses
The Impact of Twitter’s Changes Under Elon Musk
The Sudden Suspension: A Coordinated Attack
Financial Impact and Business Adaptation
Similar Struggles: Our Battle with Facebook
Challenges for LGBTQ+ Businesses in Social Media
Navigating Social Media Monopolies
The Politicization of LGBTQ+ Ads
Corporate Equality and Its Flaws
The Political Nature of LGBTQ+ Existence
The Role of Businesses in Politics
Advocating for LGBTQ+ Businesses on Social Media
Strategies for Overcoming Social Media Challenges
The Importance of Engagement on LinkedIn
The Future of Social Media for LGBTQ+ Businesses
Final Thoughts and Optimism for the Future

Connect with Matt Skallerud

Pink Media Website
Pink Media LGBT on Instagram

Resources on why business is harder on LGBTQ entrepreneurs

Connect with David and John

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We’re David and John Auten-Schneider, the Debt Free Guys (www.debtfreeguys.com), and the Queer Money® podcast hosts. We help queer people (and allies) live fabulously, not fabulously broke, by helping them 1) pay off credit card debt, 2) become part- or full-time entrepreneurs and 3) save and invest for retirement.